Assume the role of a Marketing Communications Manager in a company of your choice and address the following tasks:

1. Evaluate the Current Marketing Communication Strategy
Conduct a comprehensive evaluation of the company’s existing marketing communication strategy. Assess its effectiveness in reaching target audiences, promoting the brand, and achieving business goals.

2. Develop a New Marketing Communication Strategy
Based on your evaluation, propose a new marketing communication strategy. Ensure the strategy aligns with the company’s objectives, target market, and industry trends.

3. Present Your Findings and Proposal in a Memo
Write a detailed memo to the Managing Director. Summarize your evaluation of the current strategy, explain the shortcomings or gaps, and present the rationale for adopting the new marketing communication strategy. Justify why this change is necessary and how it will benefit the company.