Assignment Title: Leveraging External Partnerships to Enhance Relationship Marketing Assignment Overview: In this assignment, you will explore how external partnerships can strengthen a brand’s relationship marketing efforts. You will analyze the value of collaborations with external entities—such as influencers, complementary brands, nonprofits, or affiliate marketers—in enhancing customer engagement, loyalty, and brand advocacy. Using a brand of your choice, you will design a partnership-based relationship marketing strategy, and present your findings in class. Assignment Objectives: 1. To understand the role of external partnerships in relationship marketing. 2. To identify different types of external partnerships and assess their potential in driving customer engagement