Strategic Marketing Management

Assume the responsibility of the Head of Marketing of your organization or any organization that you are familiar with. Choose a particular product (good or service) in your organization and present a strategic marketing plan within the context of the New Marketing Realities.The essence of the report is to help top management appreciate the changing marketing environment as it relates to your organization and your plan to gain competitive advantage in the industry the business operates. EXPECTEDUse the framework below to answer and structure your work: 1. Briefly provide a background/context to your work by giving a brief marketing environment description

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Strategic Human Resource Management

Question:TaskYou are required to:1. Conduct a critical review of chapter 2 the attached textbook on the following three cultural models and identify those cultural traits that best reflect Ghanaian cultural orientation:• Geert Hofstede’s Model• The Globe Project• Trompenaar’s 7d Cultural Model. 2. Identify Ghanaian attitudes and work practices (i.e. our work ethics) that are influenced by our cultural orientation and provide recommendations on how the dyfunctional aspects of our culture that negatively affects organizational outcomes can be addressed. 3. The Driver and Vehicle Licensing Authority (DVLA) is one public institution that has successfully been able to change the attitudes and working

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Political Leadership

Assignment Question- Answer all questions 1. Conscious of the critical role elections play in democratic stability, and mindful of the procedural and ballot fraud that African democracies are saddled with, discuss the challenges political leadership face in safequarding democracy. 2. Valdimer Orlando Key, noted that “unless mass views have some place in the shaping of policy, all the talk about democracy is nonsense.” Based on your readings on political leadership, assess the current quality of political leadership in Ghana based on ‘mass opinion shaping public policy’.

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Personal Leadership and Management Development

Assignment ScenarioTask 1You are to prepare a discussion paper aimed at the group of middle managers in your organisation which: • Assesses the impact of leadership and management skills and behaviours on the achievement of organisational objectives• Evaluates personal leadership and management skills and behaviours required to effectively perform a management and leadership role• Analyses the benefits of personal development from a personal progression perspective The discussion paper should include exploration of relevant theories and practice and clearly demonstrate, with examples, your understanding of how personal leadership and management skills help to ensure achievement of organisational objectives. Extension activityTo achieve a

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Performance Management

BackgroundJeff Hyman, Chief Talent Officer of Strong Suit Executive Search, in his 2016 opinion piece in Entrepreneur, titled ‘Why paying your team members the way Tesla pays Elon Musk will improve their performance’, suggests the following: • Top performers should earn outsized bonuses and raises as compared to poor performers.• Consider using stock or stock options in addition to cash to reward exceptional people who are vital to organisation’s success.• The peanut butter approach (spreading bonus money around so that everyone gets something and no one gets too much) does not encourage superior performance.• Compensation plan must support a culture that

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Marketing Communication

Assume the role of a Marketing Communications Manager in a company of your choice and address the following tasks: 1. Evaluate the Current Marketing Communication StrategyConduct a comprehensive evaluation of the company’s existing marketing communication strategy. Assess its effectiveness in reaching target audiences, promoting the brand, and achieving business goals. 2. Develop a New Marketing Communication StrategyBased on your evaluation, propose a new marketing communication strategy. Ensure the strategy aligns with the company’s objectives, target market, and industry trends. 3. Present Your Findings and Proposal in a MemoWrite a detailed memo to the Managing Director. Summarize your evaluation of the current

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Leveraging External Partnerships to Enhance Relationship Marketing

Assignment Title: Leveraging External Partnerships to Enhance Relationship Marketing Assignment Overview: In this assignment, you will explore how external partnerships can strengthen a brand’s relationship marketing efforts. You will analyze the value of collaborations with external entities—such as influencers, complementary brands, nonprofits, or affiliate marketers—in enhancing customer engagement, loyalty, and brand advocacy. Using a brand of your choice, you will design a partnership-based relationship marketing strategy, and present your findings in class. Assignment Objectives: 1.    To understand the role of external partnerships in relationship marketing. 2.    To identify different types of external partnerships and assess their potential in driving customer engagement

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International Migration

Assignment Question- Answer ONE question1. There is growing securitization of migrants in many European countries with Far-Right political parties growing in popularity. Discuss the reasons for the increasing trend towards seeing migrants as threats in Northern countries and offer any two possible solutions to the growing challenge. 2. Assess the role of current migration patterns in facilitating the underdevelopment of Africa. Provide two ways of addressing the current trends.

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International Business Environment

IBUS 607 INTERNATIONAL BUSINESS ENVIRONMENT ASSIGNMENT.Question:• Discuss the usefulness of Michael Porters 5 competitive model in International Business.Details:• Not more than 4 pages.• ⁠Times New Roman, font size 12.• ⁠Double line spacing.

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Corporate Governance

Below is your interim assignment for this subject. Please read the brief and instructions thoroughly. A contemporaneous corporate governance issue in practice and academia is diversity of directors in the boardroom of an entity. Diversity in the context of corporate governance can have various meanings. Diversity in the boardroom among directors could be in some circumstances attributable to entity type e.g. certain not for profit and charity entities, publicly listed firms in a sector or industry, etc. The characteristics or traits of diversity could, for example, include age (e.g. Loop, P & Bromilow, C 2018 – see embedded scholarship article), ethnicity,

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Legal Ethics and Finance

Question 1 Artificial Intelligence (AI) issues are becoming increasingly complex as institutions grapple with its changing nature. Granted that, there is currently no specific law in Ghana on AI, kindly prepare a legal opinion to advise the Board and Management of a Bank on how they should address AI issues, focusing on what steps it should take to take to ensure that it is adequately protected. Your response should be no more than 5 pages. Question 2 As part of its onboarding process,  a reputable Bank in Ghana has to carry out legal due diligence on a number of Participating Financial

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Human Resource Management

You have been working in Human Resources for several years and would like to manage a HR department. You have seen a vacancy for a Human Resource Manager at a large organisation and have submitted your CV to express your interest in the job. The recruitment team at the organisation has long listed you and invited you to submit a report for them to read in order to create a shortlist of applicants. Task 1Write a report called ‘How human resource management contributes to organisational effectiveness’. You must refer to organisations in general and you may provide examples from specific organisations

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Entrepreneurship

As an entrepreneur, envision a business idea and present a business plan to investors in order to convince them to provide funding for the start-up of the business.

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Business Law and Ethics

Wizkid in Delta state (Nigeria) wrote to Kofi Kinata in Takoradi (Ghana) offering to sell to Kofi Kinata his Mercedes Benz car for $1,000,000. On receiving Wizkid’s offer, Kofi Kinata telephoned him in order to accept. Wizkid, however, said that since such a large sum of money was involved, he wanted written confirmation of the acceptance from Kofi Kinata. He said that if Kofi Kinata got his letter of acceptance to him by 11am the day (Tuesday), he would go ahead with the sale at $1,000,000. Kofi Kinata at once wrote and posted a letter of acceptance, which Wizkid received at

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Strategic Human Resource Management

Assignment Questiona. Discuss how an organisation of your choice can achieve a connection between its strategy and human resource management. b. Critically assess the degree to which HRM in practice can be said to be fulfilling that role with specific reference to the relationship between Strategic Human Resource Management and Organizational performance.

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