Marketing Communication

Assignment Question Select an organization you are familiar with or one of your choice and address the following:1. Analyze the organization’s current marketing communications strategies and practices.2. Propose a comprehensive marketing communication program tailored to enhance the firm’s objectives.

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Foreign Policy Analysis

Assignment Question- Answer only one question 1. Discuss the main factors affecting the foreign policy of rising powers in the contemporary world.2. Some have argued that the Israel war in Gaza is unjustifiable and against international law. However, the Israeli Prime Minister maintains that it is in the national interest of Israel. Without necessarily discussing the Israeli situation, examine the role of national interest in foreign policy decision making.3. Carefully assess the bureaucratic process model of foreign policy decision making highlighting the advantages and the limitations.

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Business Law and Ethics

ASSIGNMENT QUESTION: On Friday, Camidoh visited Patoranking’s Hairdressing Salon, because he wanted his hair to look special for a party he was going to that evening. When Patoranking had finished, Camidoh was so pleased with what he had done that he said that he would give Patoranking an extra USD500. He then found that he did not have enough money with him to do so, and said he would call in on Monday to give it to Patoranking. On Saturday, Camidoh agreed with his friends Kelvin Boy and Black Sheriff, that they would go to the local greyhound racing track that

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ADVANCED ENTREPRENEURSHIP

Select a local entrepreneurial venture that seeks to expand internationally and produce a term paper that analyses the venture’s business model, growth strategies, and ethical/legal considerations. Question 1: Choose and explain the venture’s business model and discuss how it creates, delivers, and captures value. Question 2: Critically evaluate the venture’s growth strategy. Recommend two alternative strategies the venture can use. Question 3: Discuss how the venture will integrate ethical considerations and legal compliance into its operations.

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ADVANCED ENTREPRENEURSHIP

Question 1In an essay of not more than 200 words, discuss the key lessons that aspiring entrepreneurs can learn regarding the effective leveraging of the three categories of effectual means for a successful business venture in the TerraCycle case. Question 2In an essay of not more than 200 words, discuss all the “plunge decision” types using a Ghanaian entrepreneur’s perspective, considering current market uncertainties.

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Managing Change

Assignment Scenario You are employed as senior manager in a regional chain of bookstores. Due to changes in patterns of bookselling and the move to online buying and electronic books, the managing director is considering making changes to the business model that will:• Widen the product range in store to improve profitability and viability whilst reducing the current high levels of existing stock held• Make stores more efficient and lower costs by optimising staff numbers and roles• Develop the online presence of the company to widen the market and improve market share• Change the ambience of the store so customers can

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Management Information Systems

Assignment Scenario You have gained a contract as an IT Consultant with Go Forwards Limited. The company needs to review their existing management information systems in order to make improvements. This will include the use of new technologies as a strategy for increasing competitiveness. Initial costings show that this will require significant investment that will impact on developments elsewhere in the business.The Managing Director has asked you to prepare information that covers a variety of different issues relating to management information systems. This will help the organisation decide on its future plans.Following a meeting with the MD and his senior colleagues

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Strategic Marketing Management

Assume the responsibility of the Head of Marketing of your organization or any organization that you are familiar with. Choose a particular product (good or service) in your organization and present a strategic marketing plan within the context of the New Marketing Realities.The essence of the report is to help top management appreciate the changing marketing environment as it relates to your organization and your plan to gain competitive advantage in the industry the business operates. EXPECTEDUse the framework below to answer and structure your work: 1. Briefly provide a background/context to your work by giving a brief marketing environment description

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Strategic Human Resource Management

Question:TaskYou are required to:1. Conduct a critical review of chapter 2 the attached textbook on the following three cultural models and identify those cultural traits that best reflect Ghanaian cultural orientation:• Geert Hofstede’s Model• The Globe Project• Trompenaar’s 7d Cultural Model. 2. Identify Ghanaian attitudes and work practices (i.e. our work ethics) that are influenced by our cultural orientation and provide recommendations on how the dyfunctional aspects of our culture that negatively affects organizational outcomes can be addressed. 3. The Driver and Vehicle Licensing Authority (DVLA) is one public institution that has successfully been able to change the attitudes and working

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Political Leadership

Assignment Question- Answer all questions 1. Conscious of the critical role elections play in democratic stability, and mindful of the procedural and ballot fraud that African democracies are saddled with, discuss the challenges political leadership face in safequarding democracy. 2. Valdimer Orlando Key, noted that “unless mass views have some place in the shaping of policy, all the talk about democracy is nonsense.” Based on your readings on political leadership, assess the current quality of political leadership in Ghana based on ‘mass opinion shaping public policy’.

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Personal Leadership and Management Development

Assignment ScenarioTask 1You are to prepare a discussion paper aimed at the group of middle managers in your organisation which: • Assesses the impact of leadership and management skills and behaviours on the achievement of organisational objectives• Evaluates personal leadership and management skills and behaviours required to effectively perform a management and leadership role• Analyses the benefits of personal development from a personal progression perspective The discussion paper should include exploration of relevant theories and practice and clearly demonstrate, with examples, your understanding of how personal leadership and management skills help to ensure achievement of organisational objectives. Extension activityTo achieve a

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Performance Management

BackgroundJeff Hyman, Chief Talent Officer of Strong Suit Executive Search, in his 2016 opinion piece in Entrepreneur, titled ‘Why paying your team members the way Tesla pays Elon Musk will improve their performance’, suggests the following: • Top performers should earn outsized bonuses and raises as compared to poor performers.• Consider using stock or stock options in addition to cash to reward exceptional people who are vital to organisation’s success.• The peanut butter approach (spreading bonus money around so that everyone gets something and no one gets too much) does not encourage superior performance.• Compensation plan must support a culture that

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Marketing Communication

Assume the role of a Marketing Communications Manager in a company of your choice and address the following tasks: 1. Evaluate the Current Marketing Communication StrategyConduct a comprehensive evaluation of the company’s existing marketing communication strategy. Assess its effectiveness in reaching target audiences, promoting the brand, and achieving business goals. 2. Develop a New Marketing Communication StrategyBased on your evaluation, propose a new marketing communication strategy. Ensure the strategy aligns with the company’s objectives, target market, and industry trends. 3. Present Your Findings and Proposal in a MemoWrite a detailed memo to the Managing Director. Summarize your evaluation of the current

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Leveraging External Partnerships to Enhance Relationship Marketing

Assignment Title: Leveraging External Partnerships to Enhance Relationship Marketing Assignment Overview: In this assignment, you will explore how external partnerships can strengthen a brand’s relationship marketing efforts. You will analyze the value of collaborations with external entities—such as influencers, complementary brands, nonprofits, or affiliate marketers—in enhancing customer engagement, loyalty, and brand advocacy. Using a brand of your choice, you will design a partnership-based relationship marketing strategy, and present your findings in class. Assignment Objectives: 1.    To understand the role of external partnerships in relationship marketing. 2.    To identify different types of external partnerships and assess their potential in driving customer engagement

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International Migration

Assignment Question- Answer ONE question1. There is growing securitization of migrants in many European countries with Far-Right political parties growing in popularity. Discuss the reasons for the increasing trend towards seeing migrants as threats in Northern countries and offer any two possible solutions to the growing challenge. 2. Assess the role of current migration patterns in facilitating the underdevelopment of Africa. Provide two ways of addressing the current trends.

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