Strategic Marketing Management
Assume the responsibility of the Head of Marketing of your organization or any organization that you are familiar with. Choose a particular product (good or service) in your organization and present a strategic marketing plan within the context of the New Marketing Realities.The essence of the report is to help top management appreciate the changing marketing environment as it relates to your organization and your plan to gain competitive advantage in the industry the business operates. EXPECTEDUse the framework below to answer and structure your work: 1. Briefly provide a background/context to your work by giving a brief marketing environment description