BACKGROUNDThe 7Cs model is proposed by Hanlon (2022) as a model for competitor analysis.  The components of the model are defined as follows;Customers – the target audience or personas that the competitors are seeking.Communication – what is being said, and how and where it is being said. Culture – the organization’s personality, what is acceptable and what is not, and its core values inside and outside the organization.Convenience – the ease with which a customer can purchase or complete a conversion action.Consistency – ensuring that the same service, the same message, the same tone of voice and the same use of...