Assignment
1.1 Appraise the strategic marketing concept.
1.2 Assess how tourist destinations are marketed to domestic and international visitors.
1.3 Critically evaluate a range of strategic marketing models and techniques that are applied in tourism and hospitality organisations.
2.1 Analyse the components of the marketing mix.
2.2 Adapt models to develop marketing plans for specific tourism and hospitality organisations.
2.3 Justify the role of social media in tourism marketing plans.
3.1 Critically analyse theories of consumer decision making in the tourism and hospitality industry.
3.2 Review contemporary market trends in the tourism and hospitality industry.
3.3 Propose new products and services to meet the needs of tourism and hospitality consumers
4.1 Research academic sources to identify appropriate theories and models of strategic marketing
4.2 Research industry sources to identify contemporary market information in tourism and hospitality
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