Task 1 of 2
For a tourism or hospitality company of your choice, your role is to act as a consultant and to prepare a presentation for their senior management team, explaining why they should invest resources in a new website and booking system.
Your presentation should:
● Evaluate the impacts of technological change on the historical development of the tourism and hospitality industry.
● Evaluate the impacts of contemporary technological developments on the future growth of the tourism and hospitality industry.
● Critically evaluate the effectiveness of management information systems in the tourism and hospitality organisation you have chosen.
● Appraise the role and impacts of global distributions systems in the development of the contemporary tourism and hospitality industry.
● Analyse how OTAs and meta-search are affecting the development of the tourism and hospitality industry.
● Make recommendations for the company.
Delivery and Submission
The submission is in the form of a presentation with 500 words of speaker notes to be submitted for assessment.
The presentation time is 15 minutes.
Your presentation should include images and other visual elements to enhance its impact.
Task 2 of 2
For the same company that you chose for task 1, you have now been asked to focus your consultancy work on the marketing aspects of technology, and the associated legal issues that come along with these innovations. They have asked you to write a report for their consideration.
Your report should:
● Justify the use of the internet for international tourism marketing.
● Evaluate the impact of social media on destination marketing.
● Analyse the relationship between OTAs and other tourism and hospitality organisations.
● Explain the importance of security in the implementation of technology for the tourism and hospitality industry.
● Explain the importance of data protection to the implementation of technology in the tourism and hospitality industry.
● Make recommendations for the company to ensure it is compliant with relevant legislation and regulation in the country in which it is based.
Delivery and Submission
Your work should be presented in report format.
The word limit for this assessment is 3000 words, excluding references.
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