Assessment of a Business in the FMCGs Market

Kailan Group is a Ghanaian business with an interest in the fast-moving consumer goods market. The firm has invited you to provide them with a report on a comprehensive business assessment for the sobolo drink. The report is to cover an assessment of the entire business and market environment including entrepreneurial opportunities.

Ensure you cover the following elements:
1. In your introduction, give a brief overview of the new venture (profit or not-for-profit):
a. Industry
b. Products and/or services
c. Target market.

2. Evaluate the internal profile of the organization as well as the opportunity landscape.
3. An analysis of the market forces and the possible strategies to deploy in combating the same.
4. Evaluate various support systems provided by the government to facilitate entrepreneurial activities.
5. Recommend
a. various forms of assistance required from the government to foster the businesses.
b. a form of business ownership to operate the business

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