International Business Management

You have been consulted by the Ghana Export Promotion Authority to develop a guideline for Small and Medium Scale (SME) businesses in Ghana to pursue internationalization.
a. Convince a chosen SME on the need to go international.
b. Guide the SME to identify a destination for it products.
c. Lead in the analysis of any factor(s) that the SME needs to consider before going into the selected market.
d. Based on the analysis, suggest an option for entering that foreign market.
e. Attempt to develop an international business strategy for the SME.

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