Strategic Marketing Management

Assume the responsibility of the Marketing Manager of your company or that of any company you are familiar with. You are to present a report to the Board or Top Management of the organization on the topic:

NEW MARKETING REALITIES IN GHANA – OPPORTUNITIES AND THREATS.
The essence of the report is to help top management appreciate the changing marketing environment as it relates to your specific business and industry and the possible threats and/or opportunities that come with each new marketing reality to your organization. You will present a case for strategies for taking advantage of the opportunities and/or possible minimization of the threats that come with these new marketing realities. You are to speak to a minimum of five (5) of the new marketing realities mostly driven by Technology, Globalization, and Social Responsibilities.

You are to provide a background/context to your work by giving a brief marketing environment description of the business itself (e.g. industry, products and services, competition, marketing mix strategy, etc.)

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