International Marketing Management

CASE STUDY- MAHINDRA & MAHINDRA LIMITEDCompany HistoryIn 1945, when India was freeing itself from the foreign domination, two brothers of great vision Mr. K.C. Mahindra & late Mr. J.C. Mahindra took the first concrete step towards establishing manufacturing activities of Jeep range of vehicles in India. While in USA, it was being used on the...

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