Executive Summary (150–200 words)Summarise the organisation, its main communication challenges, and your proposed solution.Write this last – it should act as a “pitch on one page.”Example: “This report analyses H&M’s sustainability communications, which face consumer backlash for greenwashing. It proposes a new IMC strategy centred on supply chain transparency, digital-first engagement, and stakeholder partnerships, supported by three creative artefacts.” Introduction & Organisation Background (300 words)Identify the organisation and why it is relevant (recent scandals, brand decline, reputation crisis).Provide brief context: sector, positioning, customer base, competitors.State your consultancy role and what this report will deliver. Example: “Adidas, once a leader in sportswear,...