International Marketing Management

CASE STUDY- MAHINDRA & MAHINDRA LIMITEDCompany HistoryIn 1945, when India was freeing itself from the foreign domination, two brothers of great vision Mr. K.C. Mahindra & late Mr. J.C. Mahindra took the first concrete step towards establishing manufacturing activities of Jeep range of vehicles in India. While in USA, it was being used on the treacherous battlefield of World War II. Such a vehicle, the Mahindra brothers felt would be ideal for the Indian conditions. Thus, began the association between Mahindra and the Jeep and their participation in the economic development of India. In 1945 Mahindra brothers along with Ghulam...