You have just completed ABS MBA program and you have been appointed as head of marketing communications of newly established company. The management and board of directors tasked you to prepare a comprehensive and convincing reports on the following:
1. Prepare comprehensive integrated marketing communications (IMC) plan for the organization to gain competitive advantages.
2. Prepare comprehensive advertising plan for your organization to gain competitive advantages.
3. Identified any five (5) TV advert in Ghana of choice and do the following analysis:
| I II. III. IV. V. VI. VII. VIII. IX. X | The name of the advert The purpose of the advert The communication messages The targets audience or markets Mentioned the five objectives of the advert The name of the products in questions The brand ambassador in the advert Why the choose of that celebrity in the advert Five factors to consider when choosing celebrating for your advert Five advantages and disadvantages of using celebrity in your advert |
4. As an advertising consultant, you have been asked to write a journal article entitled ‘Advertising Regulations’. In your article explain the advertising regulations in a country of your choice. You must demonstrate an understanding of the underpinning concepts and ideas of the following, using examples to support your explanation.
1. Children and advertising
2. Alcohol advertising
3. Product placement
4. Shock advertising (emotions)
5. Fashion and beauty advertising