Marketing Communication

Craft a comprehensive marketing communication strategy and corresponding tactics tailored for a Ghanaian SME operating within the restaurant industry. Justify your proposed solutions by integrating relevant marketing communication concepts, industry insights, and local market dynamics.

Your strategy should encompass various communication channels, including digital platforms and traditional media, to effectively reach and engage the target audience. Additionally, consider the unique cultural nuances and consumer preferences within the Ghanaian market when designing your communication approach.