As a consultant, you have been contacted by a multi-national organization to help them undertake a comprehensive business assessment for an entrepreneurial venture. Write a report detailing the various assessments you would carry out to ensure for a better appreciation of the entire business/market environment as well as entrepreneurial opportunities.


Ensure you cover the following elements:
1. In your introduction, give a brief overview of the new venture (profit or not-for-profit);
a. industry
b. products and/or services
c. target market
2. Evaluate the internal profile of the organization as well as the opportunity landscape.
3. An analysis of the market forces and the possible strategies to deploy in combating same
4. Evaluate various support systems provided by the government to facilitate entrepreneurial activities. Recommend various forms of assistance required from the government to foster the businesses.


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