Leveraging External Partnerships to Enhance Relationship Marketing

Assignment Title: Leveraging External Partnerships to Enhance Relationship MarketingAssignment Overview:In this assignment, you will explore how external partnerships can strengthen a brand’s relationship marketing efforts. You will analyze the value of collaborations with external entities—such as influencers, complementary brands, nonprofits, or affiliate marketers—in enhancing customer engagement, loyalty, and brand advocacy. Using a brand of your choice, you will design a partnership-based relationship marketing strategy, and present your findings in class.Assignment Objectives:1.    To understand the role of external partnerships in relationship marketing.2.    To identify different types of external partnerships and assess their potential in driving customer engagement and loyalty.3.    To design...