Marketing Communication
Assume the role of a Marketing Communications Manager in a company of your choice and address the following tasks:1. Evaluate the Current Marketing Communication StrategyConduct a comprehensive evaluation of the company’s existing marketing communication strategy. Assess its effectiveness in reaching target audiences, promoting the brand, and achieving business goals.2. Develop a New Marketing Communication StrategyBased on your evaluation, propose a new marketing communication strategy. Ensure the strategy aligns with the company’s objectives, target market, and industry trends.3. Present Your Findings and Proposal in a MemoWrite a detailed memo to the Managing Director. Summarize your evaluation of the current strategy, explain...
