Strategic Marketing Management

Task
Using an organization that you are familiar with or of your choice, develop a marketing plan for the years 2022, 2023 and 2024. Your plan should help the organization to be competitive and gain market share. 

Your Marketing Plan should be guided by the following format:

Executive Summary
1.0 Introduction

2.0 Situation Analysis
            2.1 Internal Analysis
                    Organizational Audit
                    Resource Audit
                    Marketing Audit
            2.2 External Environmental Analysis
                    Market Analysis
                    Competitor Analysis

                    Customer Analysis
                    Macro Environmental Analysis
             2.3 SWOT Analysis
3.0 Marketing Objectives (Provide Justification)
4.0 Marketing Strategy (Provide Justification)
5.0 Marketing Tactics / Action Programmes (Provide Justification)
6.0 Implementation Plan
7.0 Marketing Budget & Financial Projections
8.0 Monitoring, Evaluation and Control

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