Communication and International Marketing

BACKGROUNDThe 7Cs model is proposed by Hanlon (2022) as a model for competitor analysis.   The components of the model are defined as follows;Customers – the target audience or personas that the competitors are seeking.Communication – what is being said, and how and where it is being said. Culture – the organization’s personality, what is acceptable and what is not, and its core values inside and outside the organization.Convenience – the ease with which a customer can purchase or complete a conversion action.Consistency – ensuring that the same service, the same message, the same tone of voice and the same use of

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Project Management

 With a project in mind,1. Define the project2. State the key stages of the project3. Develop a risk management plan. Clearly showa. identification of the risksb. assessment/quantification of the risksc. the appropriate risk responsed. the risk control measures

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Performance Management

Using the theories and concepts dealt with in PCM topics, please undertake a reflective critical analysis of the following journal article: Aguinis, H, Joo, H & Gottfredson, RK, 2011, ‘Why we hate performance management—And why we should love it’. Business Horizons, vol. 54, no. 6, pp. 503-507. TaskAddress the following points against the backdrop of the journal article as per the structure noted below. Support your views using relevant literature and examples from your work experience: I. Introduction (400 words) II. Reflective critical analysis (1500 words)Critically analyse the authors’ views in the article using relevant workplace examples and personal reflection:• Critically

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Strategic Operations Management

Write a report which analyses the supply chain management of any business or organization of your choice. Highlight what are its importance to the business and critically discuss the service provided or the products produced by the organization. Examine the supply chain objectives. Also, discuss the two vital relationships important for the supply chain network and how you would manage them to achieve the objectives of the organization. In the report, you are required to: • Describe the organisation and the supply chain process you have selected.o Keep the organisation description brief but make sure that the reader can clearly understand

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Marketing Communication

You have just completed ABS MBA program and you have been appointed as head of marketing communications of newly established company. The management and board of directors tasked you to prepare a comprehensive and convincing reports on the following: 1. Prepare comprehensive integrated marketing communications (IMC) plan for the organization to gain competitive advantages. 2. Prepare comprehensive advertising plan for your organization to gain competitive advantages. 3. Identified any five (5) TV advert in Ghana of choice and do the following analysis: III. III. IV. V. VI. VII. VIII. IX.X The name of the advertThe purpose of the advertThe communication messagesThe

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Entrepreneurship

You have just completed ABS MBA program and you have been appointed as head of Government of Ghana one district one factory policy (1D1F) program. The management and board of directors tasked you to prepare a comprehensive and convincing business plan to take advantages of the (1D1F) initiative from the Government of Ghana. Select any product/service of your choice from the (IDIF) program and prepare a comprehensive business plan to convince any investor about your identified (IDIF) to give money to fund the business (IDIF). NB: Do not spend any time on explaining concepts or theories. Go straight to prepare a

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Corporate Strategic Policy and Planning

1a) Describe the aims and place of Environmental Scanning within the strategic management process, and the factors which managers and strategists are especially concerned with.b) Outline the principles, theories and factors dealt with in Michael Porter’s Approach to Industry Analysis, and explain why Porter’s model of analysis can assist business managers and strategists. 2) Describe the main business and competitive strategies, and outline the risks which each strategy may have. Define and discuss other factors which may affect which competitive strategy is adopted, including the features required to attain competitive advantage and sustainability. 3. (Answer any TWO ONLY of these questions)(i)

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Managerial Economics

Question 1(1) Explain – with the aid of a diagram if helpful – “the Circular Flow of Income Model”. Discuss how and why the different sectors shown in the circular flow of income model can affect the economy. (25 marks) Question 2Outline the main theory as to why international trade occurs. List and explain reasons why the theory of international trade does not work perfectly in practice. (25 marks) Question 3(i) Explain the following terms: Marginal Cost; Total, Average and Marginal Revenues. Why is it important for a company to know what its Marginal Costs and Revenues are? (20 marks)(ii) Define

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Strategic Marketing Management

Assume the responsibility of the Marketing Manager of your company or that of any company you are familiar with. You are to present a report to the Board or Top Management of the organization on the topic: NEW MARKETING REALITIES IN GHANA – OPPORTUNITIES AND THREATS. The essence of the report is to help top management appreciate the changing marketing environment as it relates to your specific business and industry and the possible threats and/or opportunities that come with each new marketing reality to your organization. You will present a case for strategies for taking advantage of the opportunities and/or possible

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Project Management

(a) List and describe the (i) features and (ii) the parameters which apply to all projects. Explain how those affect the work which a project manager will be responsible for. (b) Explain what is meant by “the triple constraints of a project, and what a project manager’s responsibilities regarding those ‘triple constraints’ are. (c) Explain what is meant by “project life-cycle”: list the main parts of the cycle and outline in detail the responsibilities of a project manager or leader for the first two parts of the project life-cycle. (d) Outline a good process for dealing with changes and change requests

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Principles of Management – Cadbury

Prepare a company and market situation analysis report for a company of your choice operating in the Chocolate (confectionery) industry. You can focus on either a UK or non-UK company.Some of the sub-markets in the chocolate industry are as follows: Chocolate confectionary, Chocolate assortments, Seasonal chocolate, Chocolate biscuits, Chocolate cakes and cake bars, Cocoa powder, Chocolate drinks, Chocolate chilled desserts, Chocolate ice-cream, Chocolate spread, and Cereal bars. Some chocolate manufacturers also provide services in the form of factory tours / attractions, or have their stores/e-commerce sites. Your report should focus on one sub-market within the chocolate industry.The report should be 4,000

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Communication and International Marketing

 1. Discuss five current drivers of Project Management.2. Discuss factors influencing the quality of Project Times and Costs Estimates.3. Write short notes on the following;a) Risk Management processb) Risk Identificationc) Risk Assessmentd) Risk Response Developmente) Risk Response Control4. a) Discuss how to build High Performance Project Teams.b) What are the situational factors that affect Team Development?5. Explain the Phase Gate Model.

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International Marketing And Strategy

Using a firm of your choice or the one you are familiar with, discuss how the firm can effectively navigate cultural differences in it development of international communication strategies.In addition, describe the channels of communication that would be appropriate for communication beyond borders.

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Strategic Operations Management

Write a report that analyses a process and provide recommendations on how the process can be improved.The process you choose to write about can be a process in your own organisation or in any organisation that you are familiar with. Once you have chosen the process, use some of the concepts and tools of Process Design and Analysis to examine it in detail and then provide recommendations on how the process can be improved in terms of one or more operations performance objectives (i.e. cost, quality, speed, dependability, flexibility and sustainability). In the report, you are required to:• Describe the organization

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