Marketing Communications

COMPETITIVE ADVANTAGES STRATEGIC MARKETING COMMUNICATIONSNIKE hit the ground running in 80’s. The company focused on providing high-quality running shoes designed for athletes. Founder believed high-tech shoes for runners could be manufactured at competit ...

Strategic Finance Issues

CASE STUDY QUESTION Asset and liability management (ALM) is a practice used by financial institutions to mitigate financial risks resulting from a mismatch of assets and liabilities. The practice of ALM can include many factors, including strategic alloca ...

Entrepreneurship

QUESTION:In an era of the devastating effects to our water bodies and forestry by Small-Scale Mining (SSM – popularly known as Galamsey) many well-meaning Ghanaians including some technocrats have advocated for the government of Ghana to encourage more so ...

Leadership and Management

Reflective journalPurposeThis assignment is designed to assess the student’s ability to describe, explain, justify and demonstrate knowledge of one or more of the main principles of the Leadership subject. The assignment addresses all course objectives an ...

Strategic Marketing Management

TaskUsing an organization that you are familiar with or of your choice, develop a marketing plan for the years 2022, 2023 and 2024. Your plan should help the organization to be competitive and gain market share. Your Marketing Plan should be guided by the ...

International Business

Adonko is a Ghanaian company that has operated for about a decade. Competition has increased in the Ghanaian market. The company is investing to increase its production capacity. As such the company is hopeful to enjoy economies of scale. In addition, the ...

Organizational Behavior

Assignment Question INSTRUCTION: ANSWER ALL QUESTION1. A recent study found that those people who woke up in a positive mood and then regularly accessed Facebook throughout the day whiles working generally experienced declining moods as the day progresse ...

Corporate Governance

Answer questions 1 and 2 respectivelyQ1. CASE STUDY – 20 MARKSAnthony Kulungugu is the Chief Executive Officer (CEO) of “Suru Nipa Na Gyaai Samai” Ltd., a seventy five per cent (75%) state-owned company. He was appointed by the Company five years ago ...

Entrepreneurship

As a consultant, you have been contacted by a multi-national organization to help them undertake a comprehensive business assessment for an entrepreneurial venture. Write a report detailing the various assessments you would carry out to ensure for a bette ...

Corporate Governance

Question: 1.“The directors of companies, being the managers of other people’s money cannot be expected to watch over it with the same anxious vigilance with which (they) watch over their own”.–Adam Smith, The Wealth of Nations(Tricker 2015, p. 53).–(20 Ma ...

Business Law and Ethics

On 1 November, CFAO Plc sent a letter to Canon Ltd, with which it had been negotiating, offering it a contract to service all CFAO’s birdseed processors each month for the next five years at a cost of GHS20,000 per annum. The letter said that Cannon shoul ...

Project Management

 With a project in mind,1. Define the project2. State the key stages of the project3. Develop a risk management plan. Clearly showa. identification of the risksb. assessment/quantification of the risksc. the appropriate risk responsed. the risk control me ...

Performance Management

Using the theories and concepts dealt with in PCM topics, please undertake a reflective critical analysis of the following journal article:Aguinis, H, Joo, H & Gottfredson, RK, 2011, ‘Why we hate performance management—And why we should love it’. Busi ...