Marketing Communication

Craft a comprehensive marketing communication strategy and corresponding tactics tailored for a Ghanaian SME operating within the restaurant industry. Justify your proposed solutions by integrating relevant marketing communication concepts, industry insig ...

Management Information System

You have gained a contract as an IT Consultant with GoGlobal Limited. The company needs to review their existing management information systems in order to make improvements. This will include the use of new technologies to move into global e-business. In ...

Leadership and Management

You have recently been employed as a trainee departmental manager by a large corporate organisation. All new employees are enrolled on an induction training programme. As part of the programme, there are a number of tasks and activities that must be compl ...

Project Management

You should base your assignment on an organisation you work for, you know well personally or can effectively research. The choice is important as achievement of LOs 1 and 2 requires you to analyse actual business objectives, identify projects and then pro ...

Marketing Communications

COMPETITIVE ADVANTAGES STRATEGIC MARKETING COMMUNICATIONSNIKE hit the ground running in 80’s. The company focused on providing high-quality running shoes designed for athletes. Founder believed high-tech shoes for runners could be manufactured at competit ...

Strategic Finance Issues

CASE STUDY QUESTION Asset and liability management (ALM) is a practice used by financial institutions to mitigate financial risks resulting from a mismatch of assets and liabilities. The practice of ALM can include many factors, including strategic alloca ...

Entrepreneurship

QUESTION:In an era of the devastating effects to our water bodies and forestry by Small-Scale Mining (SSM – popularly known as Galamsey) many well-meaning Ghanaians including some technocrats have advocated for the government of Ghana to encourage more so ...

Leadership and Management

Reflective journalPurposeThis assignment is designed to assess the student’s ability to describe, explain, justify and demonstrate knowledge of one or more of the main principles of the Leadership subject. The assignment addresses all course objectives an ...

Strategic Marketing Management

TaskUsing an organization that you are familiar with or of your choice, develop a marketing plan for the years 2022, 2023 and 2024. Your plan should help the organization to be competitive and gain market share. Your Marketing Plan should be guided by the ...