COMPETITIVE ADVANTAGES STRATEGIC MARKETING COMMUNICATIONS NIKE hit the ground running in 80’s. The company focused on providing high-quality running shoes designed for athletes. Founder believed high-tech shoes for runners could be manufactured at competitive prices if imported from abroad. Adidas commitment to creating innovative footwear for athletes helped it build a following among Ghanaians.  NIKE believed in a “pyramid of influence” in which the preferences of a small percentage of top athletes influenced the brand choices of others. From the start, its marketing communications campaigns featured accomplished athletes. Ibrahim Hassan, the first spokesperson, had an attitude that matched the company’s……...

CASE STUDY QUESTION [100 MARKS]Asset and liability management (ALM) is a practice used by financial institutions to mitigate financial risks resulting from a mismatch of assets and liabilities. The practice of ALM can include many factors, including strategic allocation of assets, risk mitigation, and adjustment of regulatory and capital frameworks. By successfully matching assets against liabilities, financial institutions are left with a surplus that can be actively managed to maximize their investment returns and increase profitability. A full ALM framework focuses on long-term stability and profitability by maintaining liquidity requirements, managing credit quality, and ensuring enough operating capital. Unlike other……...

QUESTION:In an era of the devastating effects to our water bodies and forestry by Small-Scale Mining (SSM – popularly known as Galamsey) many well-meaning Ghanaians including some technocrats have advocated for the government of Ghana to encourage more social Entrepreneurs into the mining industry instead of Business Entrepreneurs. Write a report to the Hon. Minister for Lands and Natural Resources, detailing reasons why the above advocacy is worth considering and proffer some recommendations that would help manage the Galamsey menace more effectively. In your report Ensure you cover the following elements:1. In your introduction, give a brief overview of the……...

Reflective journalPurposeThis assignment is designed to assess the student’s ability to describe, explain, justify and demonstrate knowledge of one or more of the main principles of the Leadership subject. The assignment addresses all course objectives and the graduate qualities related to written communication, systematic inquiry, decision-making ability, lifelong learning and the ability to work independently. Description of the assignmentThis assignment is a written work of 2250 words (plus or minus 10%). You will need to write three (3) entries in a reflective journal recording your leadership experiences and thoughts relating to situations which have raised issues. Each reflective entry should be……...

TaskUsing an organization that you are familiar with or of your choice, develop a marketing plan for the years 2022, 2023 and 2024. Your plan should help the organization to be competitive and gain market share.  Your Marketing Plan should be guided by the following format: Executive Summary1.0 Introduction 2.0 Situation Analysis            2.1 Internal Analysis                    Organizational Audit                    Resource Audit                    Marketing Audit            2.2 External……...

Adonko is a Ghanaian company that has operated for about a decade. Competition has increased in the Ghanaian market. The company is investing to increase its production capacity. As such the company is hopeful to enjoy economies of scale. In addition, the company has more products in its warehouses which is more than the demands of the Ghanaian market. The company has embarked on several domestic marketing campaigns to increase sales. As the Business Development Manager, you have been invited to submit a strategic report on how to improve the fortunes of Adonko. Your report should address the following concerns……...

Assignment Question INSTRUCTION: ANSWER ALL QUESTION 1. A recent study found that those people who woke up in a positive mood and then regularly accessed Facebook throughout the day whiles working generally experienced declining moods as the day progressed. Facebook time has also been found to be correlated with lower satisfaction levels. What are the implications for you as a Senior Manager with your organization’s KPI for 2023? How will you address this? (10 Marks) As Chief human resources officer (CHRO) in Dangote Industries Limited, there has been high numbers of informal groups with high level of cohesion in the……...

Answer questions 1 and 2 respectivelyQ1. CASE STUDY – 20 MARKSAnthony Kulungugu is the Chief Executive Officer (CEO) of “Suru Nipa Na Gyaai Samai” Ltd., a seventy five per cent (75%) state-owned company. He was appointed by the Company five years ago. The economic fortunes of the company had dwindled prior to his appointment. Mr. Kulungugu was therefore appointed and charged with the mandate to revamp and restore the Company to its glorious position as the leader of that sector of business and move the Company in a path towards sustained growth and development. In order to accomplish this mission, the……...

As a consultant, you have been contacted by a multi-national organization to help them undertake a comprehensive business assessment for an entrepreneurial venture. Write a report detailing the various assessments you would carry out to ensure for a better appreciation of the entire business/market environment as well as entrepreneurial opportunities. Procedure: Ensure you cover the following elements:1. In your introduction, give a brief overview of the new venture (profit or not-for-profit);a. industryb. products and/or servicesc. target market2. Evaluate the internal profile of the organization as well as the opportunity landscape.3. An analysis of the market forces and the possible strategies……...

Assignment QuestionAssume the role of CEO of a conglomerate business operating in not less than four (4) unrelated goods/service industries in Ghana. Present to the board of directors (BODs) a comprehensive report that makes a case for internationalization by addressing the following issues: 1. A brief background of the conglomerate in relation to the specific types of goods/services in the various unrelated industries it operates in. (Note: The logic of your subsequent answers and arguments is strongly informed by the clarity and specificity of this answer) 2. Explain to the BODs the various factors that informs the decision to go……...

Question:  1.“The directors of companies, being the managers of other people’s money cannot be expected to watch over it with the same anxious vigilance with which (they) watch over their own”.–Adam Smith, The Wealth of Nations (Tricker 2015, p. 53).–(20 Marks) (a)Identify which theoretical context this statement is situated and examine the practical relevance of this to contemporary corporate governance practices in Ghana. Justify your answer by relating it to the governance issues related to the Ghanaian Financial Industry and examining the specific practice of corporate governance that is being implied.(8 Marks) 450 words + or–10%  (b)Evaluate the impact of……...

On 1 November, CFAO Plc sent a letter to Canon Ltd, with which it had been negotiating, offering it a contract to service all CFAO’s birdseed processors each month for the next five years at a cost of GHS20,000 per annum. The letter said that Cannon should reply by return of post. Unfortunately, the letter contained an error in the address and was not delivered to Cannon until 6 November. Cannon replied at once, accepting. This letter was posted at 11am on 6 November. In the meantime, on 4 November, CFAO had received an offer from Compu Ghana to do……...

BACKGROUNDThe 7Cs model is proposed by Hanlon (2022) as a model for competitor analysis.   The components of the model are defined as follows;Customers – the target audience or personas that the competitors are seeking.Communication – what is being said, and how and where it is being said. Culture – the organization’s personality, what is acceptable and what is not, and its core values inside and outside the organization.Convenience – the ease with which a customer can purchase or complete a conversion action.Consistency – ensuring that the same service, the same message, the same tone of voice and the same use……...

 With a project in mind,1. Define the project2. State the key stages of the project3. Develop a risk management plan. Clearly showa. identification of the risksb. assessment/quantification of the risksc. the appropriate risk responsed. the risk control measures… Question solved. This content is for Basic, Plus, and Premium members only.Unlock AnswerAlready a member? Log in here...

Using the theories and concepts dealt with in PCM topics, please undertake a reflective critical analysis of the following journal article: Aguinis, H, Joo, H & Gottfredson, RK, 2011, ‘Why we hate performance management—And why we should love it’. Business Horizons, vol. 54, no. 6, pp. 503-507. TaskAddress the following points against the backdrop of the journal article as per the structure noted below. Support your views using relevant literature and examples from your work experience: I. Introduction (400 words) II. Reflective critical analysis (1500 words)Critically analyse the authors’ views in the article using relevant workplace examples and personal reflection:•……...